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Senior pharmaceutical sales managers face two difficult tasks. They need to make the right decisions, and they need to implement them effectively. Both have to be done quickly.

Our focus is bottom line results. How can we help? If you're facing any of the following questions or decisions, contact RMCI for more information:

What size is the optimal sales force team?
Who are my key target customers?
What should my frequency goals be?
What is the optimal product call plan?
What are the most profitable in- and out-licensing opportunities?
What is the best product launch strategy?
When should I use contract sales organizations?
Does my organizational structure limit sales and profitability?

With the help of our proprietary software, RMCI can quickly evaluate hundreds of 'what if' scenarios to determine the best allocation of sales resources across customers, products, teams, business units, and geographies. For each scenario, we’ll forecast sales, profits, and market share.

We’ll identify risks and contingencies to help you plan for and react to changes in the market. We’ll also help you to implement change by identifying sources of resistance, creating a sense of urgency for change, limiting disruption where possible, and identifying potential short-term wins.

Depending on your needs, a typical project can be completed in 2-6 months, with results expected immediately. We encourage you to read the case studies on this site to learn about our track record for improving pharmaceutical sales results.

With more patent expirations, fewer new product approvals and shorter periods of exclusivity, pharmaceutical sales managers face pressure to improve the return on the current sales force investment. RMCI can help improve sales force effectiveness by quickly evaluating your sales force, developing high impact action plans, tracking results, and creating a continuous improvement process.

Our focus is on bottom line results. How can we help? Here are some of the typical performance issues RMCI can assist in identifying and improving:

Sales execution of marketing strategies
Quality of customer target lists
Sales call impact
Pre-call planning
Post-call reporting
Intelligence gathering
Use of available customer information
Coordinating sales teams that co-promote
Marketing program effectiveness
Increasing access to key customers
Identifying and replicating best practices

RMCI uses a unique process implemented by hundreds of sales forces in the U.S. and worldwide to uncover and exploit opportunities for improving sales performance.

Key elements of the process include cross-functional teams, focused field travel, and detailed data analysis. Our approach consistently produces insights that functional managers operating alone would miss. It quickly generates consensus on key opportunities for improvement and buy-in for change implementation.

RMCI analyzes available data and manages the process, helping guide development of appropriate effectiveness goals, action plans, and metrics to track improvement.

A typical project can be completed in 2-4 months. We expect you to see results immediately. Please read our case studies to learn how we’ve helped our clients improve the bottom line.

 
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