Top 20 pharmaceutical firm
Firm’s top 20 affiliates worldwide each used different
resource allocation criteria for annual planning purposes
Firm had no standard, objective process for allocating resources
across countries
Developed portfolio investment software
Provided objective analysis to compare investment and budgeting
opportunities across countries
Provided flexibility to address unique market conditions in
each country
Created easy-to-use database to support trade-off decisions
Recommended shifting investment from relatively low-return
investments to high-return investments
Client applied a consistent analytical process to evaluate
sales investments across all countries
Client estimated multi-year profit increase of $50 million
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